anniedornansmith.co.uk
Running my business, I spent 7+ years developing a brand and marketing it, alongside the creation of the products themselves. The aim was always to complement the illustrated products, but allow them to stand on their own, without fighting for attention, and echoing the botanical and ephemeral themes that run through the illustrations themselves.
Packaging design
Layout design
Branding and visual identity
Website design
Printed collateral design & sourcing
Artworking for print
Blog & copywriting
Brand Identity & Packaging Design
All brand imagery was created by me, from official campaign imagery, product imagery and cut outs, to social content. Each campaign was created by hand by me, from initial inspiration and moodboarding, to sourcing props and sets, shooting and altering lighting, post-processing and retouching.
Imagery for Annie Dornan Smith was always intended to walk the line between clear product shot and gorgeous Pinterest-worthy moment.
Shoot concept & styling
Photography
Post processing
Retouching
Shoot Styling, Photography & Retouching
I developed a regular email campaign schedule and automated flow email strategy, including designing all email layouts from scratch. The strategy included a monthly ‘studio news’ strategy to share behind the scenes and updates, a birthday reward flow, and annual, members-only sample sales, alongside regular launch and promotional emails.
Content creation for appropriate email imagery
Copywriting
Marketing & Transactional email design
Campaign email strategy
Automation strategy & CRM
Email Design & Strategy
The social media strategy for Annie Dornan Smith developed almost alongside the growth of the platform as a promotional tool itself. The strategy grew around the success of bringing audiences along for the ride and sharing the small business journey.
Using a combination of personal, behind-the-scenes content, shareable illustrative content and WIP process content, alongside a strategic influencer gifting campaign, I was able to build a dedicated following to 22k, with organic social driving the majority of sales.
Content creation
Copywriting
Social Media strategy
Storytelling
Influencer outreach
Paid Social Ad creation, strategy & delivery
Social Media Marketing
Though the business operated mainly online, there were some opportunities to design some small ‘brand experience’ moments in-person, including initial concept, designing print/signage materials and building up.
Exhibition stand design
Print / wallpaper design